Larry Nouvel
Founder of LNouvel Inc.

·     Co-Founder of Animal BioTech

·     Former President of Roussel Bio Corporation & Speer Products, & Vice President of Central Garden & Pet

·     Started his own independent product development in 2000

·     Member of RISE, NPMA, AAVP, ESA, ACS, AAAS, Pi Chi Omega

·     B.A. Chemistry from UTEP

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Larry has completed graduate work in chemistry, biology, and political science. He is bilingual and has worked in countries around the world.

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He has over 30 years of experience in the development of a wide number of new household, and animal health products, and has assisted in successfully launching more than fifty products. 

He has worked in the pet pheromone field for nearly 15 years, has five patents on the use of pheromones with small animals, and is deeply involved in the formulation, manufacturing, testing, and selling of pheromones used in small animals around the world.